My career has spanned strategy, product, and commercial leadership, from global technology platforms to venture-backed companies.
I've launched products, led global teams, and helped companies plan and execute growth. The common thread is moving between the big decisions and the work of building something, whether that's a team, a business, or a piece of software.
You didn’t spell it wrong … my parents might have.
My work has crossed business strategy, product, marketing, and commercial leadership. Different companies and challenges, with each experience shaping how I approach the work today.
Strategy, new ventures, and business development. At American Greetings, that included building digital businesses alongside its entertainment and licensing operations.
Product strategy, positioning, launches and global marketing at platforms serving millions of users and enterprise customers.
Working with founders and CEOs to focus the business, develop the commercial model, and build the teams that can execute it.
My current work combines leadership, advisory engagements, and building products with AI tools.
The timeline is the short version. LinkedIn has the full career history; some of the more interesting project stories deserve a little more room.
Full career historyMy work with technology companies spans growth strategy, product commercialization, and commercial leadership. Sometimes that means an executive operating role. Sometimes it's a focused project or advisory engagement through Designed Scale.
I'm building a personal CRM to help people remember the context behind professional relationships, not just their names and last contact dates.
The working pilot models shared history, open commitments, relevance, evidence, and uncertainty. I'm using AI coding agents for implementation, with product decisions, testing, and privacy controls handled as part of the build.
Current test environment uses fictional contacts and correspondence; no live email bodies.
Essays on technology, strategy, products, and business growth, informed by years of doing the work. Build Notes document the decisions and experiments behind projects in progress.
Why founder-led selling doesn't always translate into a repeatable sales motion, and what to examine before blaming the sales team.
Notes · EssayEssays and Build Notes are published on Notes. The Build Notes are a separate record of what I’m making and how I’m making it.
All posts on NotesI'm based in Colorado. If there's a company, project, or idea you'd like to talk about, I'd be glad to hear from you.
Email me